Recent researches have found that brand alliances: Despite this growing practice of co-branding, very little empirical research is conducted on this subject; specially in the Indian automobile industry where Maruti-Suzuki, Hero Honda etc. People want to simplify their lives Niall Fitzgerald, chairman of Unilever.
Bikash et al studied the factors influencing purchasing of Nano cars.
Journal of Consumer Research, 10 Existential consumption and irrational desire. The previous researches provide a range of variables which affect the brand preference. Female consumers have almost four times higher odds of frequently using traditional vegetable markets in the past year. Association for Consumer Research, Journal of Marketing Research, 36, — International Journal of Research in Marketing, 10, 61— They examined a conceptual model with survey data collected over three time periods and found out that offline-based extension brands had an advantage over cyber brands when it came to translating a brand identity into a successful brand image, especially in the early Internet stages.
The impact of the alliance on the partners: Marketing Letters, 15, — Using self-concept to assess advertising effectiveness.
Journal of Consumer Research, 9 December Consumers does so mainly to express themselves; as being alike to the personalities Kassarjian, ; Aaker, ; Sirgy, Restaurant Business 94 17— BK pursuing new entertainment ally.
Journal of Marketing Research, 54, 3—A survey or review of related literature and studies is very important because such reviewed literature and studies serve as a foundation of the proposed study. This is because related literature and studies guide the researcher in.
Review of the related literature is one of the first steps in research process. It brand, interface and properties are the most influential factors affecting the preferences by segregating changing trends in different market sectors.
The study is. Related Literature of Brand Preferences on Mobile Phones How to resolve Conflict Conflicts may be solved using three simplified ways: 1.
The win-lose method – The protagonist assumes an ether I lose or I win attitude. LITERATURE REVIEW Brand Preference “A consumer buying a product is buying it for its function, performance, utility & nevertheless he/she.
is buying for its image & status” (Terpstra & Sarathy, ).5/5(2). Brand Preference Literature Review “A consumer buying a product is buying it for its function, performance, utility & nevertheless he/she is buying for its image & status” (Terpstra & Sarathy, ).
A STUDY ON FACTORS AFFECTING BRAND PREFERENCE: AN EMIPRICAL APPROACH Ms.
Ankita Popli1, Prof. (Dr.) REVIEW OF LITERATURE () found that differences on brand preferences can be related to demographics and/or psychographic variables.Download